We define our mission in the broader context of our shareholders, customers, staff, the national economy, regulators and the natural environment. To our shareholders, our mission is to optimize returns. To our customers, our mission is to provide a caring service by anticipating their requirements and innovatively satisfying them beyond their expectations. To our staff, our mission is to identify their multi-faceted talents, develop, motivate, recognize and reward them towards fulfilment of the institutional and national housing vision. To the national economy and the industry regulator, we are the key driver and thought leader, shaping and financing the national housing policy. To our natural environment, we enforce sustainable practices across all our activities.